About Analytical Reports
What Is Analytical Reports?
Web analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage.
Benefit of Analytical Reports
- Measuring web traffic
- Improve the effectiveness of a website
- Help companies measure the results of traditional print or broadcast advertising campaigns.
- Number of visitors to a website and the number of page views.
- Helps gauge traffic and popularity trends which is useful for market research.